How do you get inside the heads of millions of consumers across the globe? You use brand tracking.
For many years, brand managers have struggled to accurately track their brand activity, using gut feeling alone to decide how well a brand campaign resonates with consumers. And with ever-increasing importance placed on data-driven marketing decisions, it can be all too easy to fall behind.
But that doesn’t have to be the case. Latana presents a realistic solution to improving performance and creating a long-lasting, successful relationship with your target audience.
Everything you need to understand your brand performance
Do you want to track how your brand is perceived but don’t want to go through the hassle and costs of running a complex research project? Latana offers a one-stop shop to all the brand metrics that you need to track.
Understand your growth potential
How big is your target market? What share of your target market knows your brand? What do these people look for in a product or service? Do they value quality over price, or price over quality? Latana provides answers to these any many other essential questions to inform your growth strategy.
Track the impact of your brand marketing
Did your marketing campaign increase the awareness of your brand? Do people have a more positive image of your brand? How many people prefer your brand over that of your competitor? Latana enables you to feel the pulse of your brand and to track the impact of your brand marketing.
Brand Performance Simplified
If you want to turn data into insights, you need context. Latana has built the world’s largest database on brand performance to give you benchmarks to better understand your performance.
Latana’s dashboard gives you an overview of all key insights, lets you create your own charts, and enables you to freely export raw data.
See how industry leaders are using Latana to improve brand performance.
Insights Into The World’s Leading Brands
Brand Bite: Bumble
Download to learn more about the brand performance of Bumble and discover which audiences are this feminist dating app's biggest supporters in 2022.
Brand Bite: Netflix
Netflix is losing subscribers after years of growth. With more competition than ever, how does its brand shape up against the competition? Find out in our Brand Bite.
Brand Bite: The North Face
Download to learn more about The North Face's brand performance and discover which audiences are most engaged with this giant of both outdoor and street wear.
Brand Bite: Glossier
Check out the performance of Glossier's brand funnel for insights that will be key to brand growth in the coming months.
Brand Bite: Schweppes
Enjoy insights into Schweppes' brand performance and how the long-standing, global brand fares against its main competition in Germany.
Brand Bite: Goop
Explore the data behind Goop’s brand performance and find out how effective the marketing is of this popular lifestyle & wellness brand.
Brand Bite: Sephora
Learn more about the brand performance of this multinational retailer.
Brand Bite: Lush
Take a deeper look into Lush's brand performance to discover which audiences are driving sales for this environmentally-friendly brand in 2021.
Brand Bite: Calm
Take a deep dive into Calm's brand performance to discover which audiences are driving this mediation and mindfulness app's impressive success.
Brand Battles: Apparel
Get free access to our Brand Battle series and find out how 8 diverse apparel and fashion brands perform against each other and which one comes out on top.
Brand Bite: Bloom & Wild
We used our brand tracking platform to analyze the audiences of Bloom & Wild. We found that sometimes you need to venture into unexpected fields to better connect ideal audience segments.
Brand Bite: The Honest Company
Get in-depth insights into the performance of lifestyle brand The Honest Company and find out which consumers it is successfully connecting with.