Helping Brands Make Better Marketing Decisions
micro-surveys per month
respondents per day in 100+ countries
Our mission is to enable organizations of any size to accurately measure and track how people perceive their brand.
Our vision is to lead the development of a new generation of research technologies that enable us to better understand the desires, preferences, and dreams of people around the world.
We enable all kinds of organisations to make smarter and more informed decisions to improve our collective way of living.
Our team is interdependent. We celebrate success as a team, address our mistakes collectively and above all, help each other grow.
To be successful, we step out of our comfort zone, go the extra mile, ask tough questions, get our hands dirty and turn challenges into opportunities.
We are pragmatic. We get stuff done right, even if it means going back to the drawing board.
No excuses, if we want to see an initiative become a reality, we step up to the plate and take ownership.
Dalia Research is born
In 2013, Nico Jaspers and Fernando Guillén noticed a shift in human behavior: more and more people were easily reachable via their smartphones. They realized that this everyday action for bilions of people worldwide could open up market reserach opportunities that go far beyond traditional methods in terms of range and efficiency. Hence Dalia Research was born.
Series A funding
Dalia Research raises $7 million in Series A funding. Led by Balderton Capital, with participation from existing investors Wellington Partners, and IBB-Bet. Balderton’s Suranga Chandratillake positions Dalia as solving a “fundamental issue” in society right now, which is the need to understand data around what people think, and why they take certain actions.
Brand tracking solution
Fast forward to 2019 and a pressing need for companies to better understand their brand perception. Using Dalia's capacity to generate over 1 billion answers per month across 150 countries, to enable high-quality consumer insights, Jaspers and Guillén decided to provide a way for brand managers to answer the million dollar question: what does my target audience think of my brand?
Today, Latana answers that question for some of the biggest brands worldwide, empowering companies to get the reliable insights they need to grow.