Latana x Honest company

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Find Out Which Demographics Connect Most With The Honest Company

The Honest Company started in 2011 with a range of just 17 items and now boasts a vast array of products ranging from baby-wipes and diapers to cleaning kits and clothing. A publicly traded company since 2021, its growth in just 10 years has been rocky but precipitous.

But how well does the brand actually connect with its target audience of mothers, and does its appeal reach other demographics that could also find a use for its products? Find out by downloading our Honest Company Brand Bite!

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, and education level.

Geo Focus

Focus on the US, with respondents selected randomly from around the country.

Results Sneak Peek

Only 16% of men have an awareness 
of The Honest Company


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