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Discover Which Big-Time Brand Comes Out On Top

In the apparel and fashion industry, trends come 
and go but many of the biggest brands have dominated the market for a while. Are you curious how growing consumer concern for sustainability 
is affecting the apparel ecosystem — and which brands are doing the best job at successfully connecting with consumers? We wanted to find out, so we decided to use our data to pit some of 
the industry's biggest names against each other.

In this edition of "Brand Battles", eight apparel brands will go head-to-head in seven battles — but only one winner will emerge. Who do you think it will be — Urban Outfitters? Forever 21? Lululemon? Download now to find out!

What's inside?

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The Chosen Brands

Anthropologie, Banana Republic, Forever 21, J. Crew, Lululemon, Patagonia, Thred Up and Urban Outfitters.

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The Chosen Brand KPIs

Exclusive brand awareness and brand consideration data from Latana.

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Bonus Brand Insights

Access to additional brand preference
 data for our winning apparel brand!


We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

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