Latana logo x goop logo

Fill in the form below to learn more about the brand performance of this popular lifestyle & wellness brand. PLUS bonus information on the health & wellness industry as a whole!

By clicking “Get My Insights”, I acknowledge receipt of the Latana Privacy Policy.

Discover Which Audiences Goop Is Connecting With

Founded by actress Gwyneth Paltrow in 2008, Goop is a wellness & lifestyle brand with a strong, dedicated following. In 2011, the brand launched its website and eCommerce shop, selling everything from psychic vampire repellant spray to quartz "yoni" eggs.

Despite its popularity, the brand has also attracted negative publicity by promoting unverified remedies and products. However, Goop has managed to remain quite successful over the past few years. Who is supporting Goop in 2022? Download our Brand Bite to see!

What's inside?

Sample Size

1000 respondents via mobile surveys.

Audience Segmentation

Respondents segmented by age, gender, and education level.

Geo Focus

Focus on the US, with respondents selected randomly from around the country.

Results Sneak Peek

16% of highly educated women 36-55 are aware of Goop.


We're here to help brands make better marketing decisions by delivering world-class, scalable insights.

Made with🧠 and ❤️ in Berlin.

About UsCareersPress RoomContact UsKnowledge Center
Subscribe to our newsletter

© 2023 Latana GmbH. All rights reserved. Various trademarks held by their owners.