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Are Consumers Falling Out of Love With Netflix?
Netflix reinvented the way that we watch TV and films, and their original content represents the lion's share of
the biggest hits from the last decade — from Stranger Things to Squid Game, Money Heist to Bridgerton, Tiger King to Making a Murderer. While it began as the outsider, competing against traditional TV and cable, the brand pursued — and achieved — precipitous growth.
But as traditional media giants such as Disney, HBO and Paramount play-catch up, the sector has become increasingly competitive. With a large share of the market already captured, it's no surprise that Netflix suddenly looks vulnerable — but how do consumers perceive the streaming giant, especially now they have more choice than ever?
1000 respondents via mobile surveys.
Respondents segmented by age, gender, and education level.
Focus on the US, with respondents selected randomly from around the country.
49.5% of Millennials have a preference for Netflix